Market share · 2026-10-08

LLM market share

Share of real API traffic, measured in tokens across public AI gateways. Not survey data, not vendor claims — the tokens that actually moved yesterday.

Leading lab

28.8%

DeepSeek

Leading model

22.64%

DeepSeek: DeepSeek V4.1 Flash

Open-weight share

63.8%

of tracked tokens

Tokens / day

23T

50 models

The state of the LLM market in October 2026

DeepSeek holds 28.8% of tracked tokens across 5 models, +10.86pp over 30 days. Z-AI follows at 11.1%, then OpenAI at 9.5%. Open-weight models together account for 63.8% of traffic — the single clearest signal of how much of the market is price-driven rather than brand-driven.

Token share and dollar share are different markets. The tracked models represent about $51.1M per day at list prices, and the labs at the top of the token table are rarely the labs at the top of the spend table. The spend view separates the two.

These figures are free to cite under CC BY 4.0. Attribute to “Tidelines (tidelines.ai),2026-10-08”.

Market share by lab

Share of gateway tokens on the latest archived day, all models combined.

Tidelines — LLM usage and market share
Data: OpenRouter as of 2026-10-08 · Source: tidelines.ai/llm-market-share

Market share by model

Top 20 individual models by share of gateway tokens.

Tidelines — LLM usage and market share
#ModelLabShare %30d Δ
1DeepSeek: DeepSeek V4.1 FlashDeepSeek22.64+19.11pp
2Z.ai: GLM 5.3 FlashZ-AI7.48-2.01pp
3Xiaomi: MiMo-V2.6-FlashXiaomi7.16+6.44pp
4Tencent: Hy4 previewTencent5.29-12.58pp
5OpenAI: GPT-6 LunaOpenAI5.21+4.85pp
6NVIDIA: Nemotron 3 UltraNvidia3.95+1.45pp
7Anthropic: Claude Opus 5.5Anthropic3.35+2.37pp
8DeepSeek: DeepSeek V4 Flash 0731DeepSeek2.73-6.31pp
9StepFun: Step 5 PreviewStepFun2.59+0.00pp
10Z.ai: GLM 5.3Z-AI2.36+0.08pp
11Jev 1.13Other2.02+1.58pp
12DeepSeek: DeepSeek V4 Flash 0423DeepSeek1.94-1.60pp
13Tencent: Hy3Tencent1.91-1.11pp
14Meta: Muse Spark 1.3 ContributorOther1.54-0.11pp
15Anthropic: Claude Haiku 5.5Anthropic1.40+0.00pp
16MoonshotAI: Kimi K3Moonshot1.34-0.01pp
17OpenAI: GPT-6.1 SolOpenAI1.28+0.85pp
18Google: Gemini 3.8 FlashGoogle1.26-1.71pp
19OpenAI: GPT-5.6 LunaOpenAI1.24-9.39pp
20Z.ai: GLM 5.2Z-AI1.23-0.62pp
Data: OpenRouter as of 2026-10-08 · Source: tidelines.ai/llm-market-share

LLM market share FAQ

Which AI lab has the largest LLM market share?
DeepSeek leads with 28.8% of tracked gateway tokens as of 2026-10-08, ahead of Z-AI at 11.1%.
How is LLM market share measured here?
By tokens, not revenue or headlines. Tidelines archives daily token volumes published by public AI gateways (OpenRouter and Vercel AI Gateway) and computes each model's and lab's share of that total. It is a measure of developer API traffic, not of consumer chatbot users.
How many models and labs are tracked?
50 models across 14 labs on the latest archived day (2026-10-08), representing roughly 23T tokens per day.
Can I cite these market share numbers?
Yes. The data is published under CC BY 4.0 — cite "Tidelines (tidelines.ai)" with the date of the snapshot you used.