Market share · 2026-10-27

LLM market share

Share of real API traffic, measured in tokens across public AI gateways. Not survey data, not vendor claims — the tokens that actually moved yesterday.

Leading lab

36.0%

DeepSeek

Leading model

22.40%

DeepSeek: DeepSeek V4.1 Flash 1017

Open-weight share

68.4%

of tracked tokens

Tokens / day

25T

50 models

The state of the LLM market in October 2026

DeepSeek holds 36.0% of tracked tokens across 6 models, +8.42pp over 30 days. Z-AI follows at 10.1%, then OpenAI at 7.9%. Open-weight models together account for 68.4% of traffic — the single clearest signal of how much of the market is price-driven rather than brand-driven.

Token share and dollar share are different markets. The tracked models represent about $47.9M per day at list prices, and the labs at the top of the token table are rarely the labs at the top of the spend table. The spend view separates the two.

These figures are free to cite under CC BY 4.0. Attribute to “Tidelines (tidelines.ai),2026-10-27”.

Market share by lab

Share of gateway tokens on the latest archived day, all models combined.

Tidelines — LLM usage and market share
Source: OpenRouter (openrouter.ai/rankings), as of 2026-10-27. · tidelines.ai/llm-market-share

Market share by model

Top 20 individual models by share of gateway tokens.

Tidelines — LLM usage and market share
#ModelLabShare %30d Δ
1DeepSeek: DeepSeek V4.1 Flash 1017DeepSeek22.40+18.67pp
2DeepSeek: DeepSeek V4.1 FlashDeepSeek8.75-8.01pp
3Z.ai: GLM 5.3 FlashZ-AI6.95+1.99pp
4Tencent: Hy4 previewTencent5.00+0.12pp
5Anthropic: Claude Opus 5.5Anthropic4.07+3.08pp
6OpenAI: GPT-6 LunaOpenAI4.01+1.13pp
7MiniMax: MiniMax M3.1 FlashMiniMax3.13+2.64pp
8StepFun: Step 5 PreviewStepFun2.97+0.39pp
9Z.ai: GLM 5.3Z-AI2.61+1.56pp
10DeepSeek: DeepSeek V4 Flash 0731DeepSeek2.46-1.64pp
11Jev 1.13Other2.16+0.40pp
12Xiaomi: MiMo-V2.6-FlashXiaomi1.93-4.06pp
13Tencent: Hy3Tencent1.72+0.44pp
14NVIDIA: Nemotron 3 UltraNvidia1.64-3.28pp
15DeepSeek: DeepSeek V4 Flash 0423DeepSeek1.62-0.34pp
16Anthropic: Claude Sonnet 5.5Anthropic1.58+1.19pp
17OpenAI: GPT-5.6 LunaOpenAI1.42-4.01pp
18OpenAI: GPT-6.1 SolOpenAI1.42+0.99pp
19Meta: Muse Spark 1.3 ContributorOther1.42+0.43pp
20Anthropic: Claude Haiku 5.5Anthropic1.36-0.04pp
Source: OpenRouter (openrouter.ai/rankings), as of 2026-10-27. · tidelines.ai/llm-market-share

LLM market share FAQ

Which AI lab has the largest LLM market share?
DeepSeek leads with 36.0% of tracked gateway tokens as of 2026-10-27, ahead of Z-AI at 10.1%.
How is LLM market share measured here?
By tokens, not revenue or headlines. Tidelines archives daily token volumes published by public AI gateways (OpenRouter and Vercel AI Gateway) and computes each model's and lab's share of that total. It is a measure of developer API traffic, not of consumer chatbot users.
How many models and labs are tracked?
50 models across 13 labs on the latest archived day (2026-10-27), representing roughly 25T tokens per day.
Can I cite these market share numbers?
Yes. The data is published under CC BY 4.0 — cite "Tidelines (tidelines.ai)" with the date of the snapshot you used.