Lab

OpenAI

Combined 15.08% · 30d +2.60pp

Data source

OpenAI is the San Francisco lab behind the GPT series, the most widely deployed commercial model family on public gateways.

As of 2026-09-01, Tidelines tracks 7 OpenAI models on OpenRouter, together accounting for 15.08% of measured token share (+2.60pp over the last 30 days). Its most-used model is OpenAI: GPT-5.6 Luna at 10.88% of all tracked tokens, or 72% of OpenAI's own volume. The charts below break that down by model, tokens per day and estimated spend, updated daily.

OpenAI tokens per day & est. spend per day

Combined lab tokens × list price (30/70 blend). 609-day archive · list-rate estimate.

Tidelines — LLM usage and market share

OpenAI's combined tokens grew ~2239× over the last 609 days of archive to 2.44T/day.

Data: OpenRouter as of 2026-09-01 · Source: tidelines.ai/labs/openai

OpenAI combined share of tokens

Sum of all OpenAI models' share on OpenRouter. 30d change: +2.60pp.

Tidelines — LLM usage and market share
Data: OpenRouter as of 2026-09-01 · Source: tidelines.ai/labs/openai

Model mix over time

Each OpenAI model as a share of the lab's combined tokens.

Mode
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Tidelines — LLM usage and market share
Data: OpenRouter as of 2026-09-01 · Source: tidelines.ai/labs/openai

Where the tokens go vs where the dollars go

Each OpenAI model's share of the lab's tokens paired with its share of estimated spend (latest day, list-rate).

Tidelines — LLM usage and market share

OpenAI: GPT-5.6 Luna takes 72% of OpenAI's tokens but 31% of its estimated spend.

Data: OpenRouter as of 2026-09-01 · Source: tidelines.ai/labs/openai

Citable stat

As of 2026-09-01, OpenAI's combined share on OpenRouter is 15.08% (+2.60pp / 30d). Source: Tidelines.

Models

Tidelines — LLM usage and market share
ModelShareTokens/dEst. $/d7d Δ30d Δ$/M out
OpenAI: GPT-5.6 Luna10.88%1.8T$1.59M+7.03+2.44$1.20
OpenAI: GPT-5.6 Sol2.07%335B$2.54M+0.50+1.42$10.00
OpenAI: GPT-5.6 Terra0.57%93B$833K+0.04-0.47$12.00
OpenAI: gpt-oss-120b0.55%90B$12K+0.21-0.41$0.17
OpenAI: gpt-oss-20b0.43%70B$7.0K+0.28+0.07$0.13
OpenAI: GPT-5.6 Luna Pro0.36%58B$52K-0.06-0.33$1.20
OpenAI: GPT-4o-mini0.22%35B$16K+0.02-0.12$0.60

as of 2026-09-01