Lab

OpenAI

Combined 7.64% · 30d -10.37pp

Data source

OpenAI is the San Francisco lab behind the GPT series, the most widely deployed commercial model family on public gateways.

As of 2026-10-14, Tidelines tracks 7 OpenAI models on OpenRouter, together accounting for 7.64% of measured token share (-10.37pp over the last 30 days). Its most-used model is OpenAI: GPT-6 Luna at 4.04% of all tracked tokens, or 53% of OpenAI's own volume. The charts below break that down by model, tokens per day and estimated spend, updated daily.

OpenAI tokens per day & est. spend per day

Combined lab tokens × list price (30/70 blend). 436-day archive · list-rate estimate.

Tidelines — LLM usage and market share

OpenAI's combined tokens grew ~635× over the last 436 days of archive to 2.02T/day.

Source: OpenRouter (openrouter.ai/rankings), as of 2026-10-14. · tidelines.ai/labs/openai

OpenAI combined share of tokens

Sum of all OpenAI models' share on OpenRouter. 30d change: -10.37pp.

Tidelines — LLM usage and market share
Source: OpenRouter (openrouter.ai/rankings), as of 2026-10-14. · tidelines.ai/labs/openai

Model mix over time

Each OpenAI model as a share of the lab's combined tokens.

Mode
View
Tidelines — LLM usage and market share
Source: OpenRouter (openrouter.ai/rankings), as of 2026-10-14. · tidelines.ai/labs/openai

Where the tokens go vs where the dollars go

Each OpenAI model's share of the lab's tokens paired with its share of estimated spend (latest day, list-rate).

Tidelines — LLM usage and market share

OpenAI: GPT-6 Luna takes 53% of OpenAI's tokens but 7% of its estimated spend.

Source: OpenRouter (openrouter.ai/rankings), as of 2026-10-14. · tidelines.ai/labs/openai

Citable stat

As of 2026-10-14, OpenAI's combined share on OpenRouter is 7.64% (-10.37pp / 30d). Source: OpenRouter (openrouter.ai/rankings), as of 2026-10-14. tidelines.ai

Models

Tidelines — LLM usage and market share
ModelShare ↓Tokens/dEst. $/d7d Δ30d Δ$/M out
OpenAI: GPT-6 Luna4.04%1.1T$405K-0.31+3.69$0.50
OpenAI: GPT-6.1 Sol1.23%325B$2.47M-0.14+0.80$10.00
OpenAI: GPT-5.6 Luna1.07%282B$254K-0.03-13.08$1.20
OpenAI: GPT-5.6 Sol0.40%106B$1.61M-0.68-1.31$20.00
OpenAI: gpt-oss-120b0.36%96B$45K+0.03-0.10$0.60
OpenAI: GPT-6 Sol0.30%78B$594K-0.26-0.39$10.00
OpenAI: GPT-5.4 Mini0.23%61B$207K+0.02+0.02$4.50

as of 2026-10-14