Spend · 2026-10-14

Follow the money.

LLM token volume is one race; dollars are another. Cheap AI models win volume, premium models keep the revenue. The Token Price Index v2 is the average price of a token routed through the gateway, weighted by real per-model volume (base = 100 on 2025-01-01).

Token Price Index v2

244.2

+17.4 pts · 30d — the average token is more expensive.

Median $ / M paid

$0.269

Usage-weighted blended (30/70 prompt/completion). Absolute-dollar companion to TPI.

What TPI means

If the average token cost $1.00 on 2025-01-01, it costs $2.44 today — weighted by what people actually use.

How this is computed →

Token volume vs. average token price

Daily token traffic, estimated daily spend, and the share-weighted Token Price Index. Compare how much is being used with what the average token costs.

Tidelines — LLM usage and market share

Priced models cover 97.8% of tracked tokens on 2026-10-14. Unpriced models are excluded, never counted as $0.

Source: OpenRouter (openrouter.ai/rankings), as of 2026-10-14. Rankings × point-in-time catalog prices. Prices from daily snapshots since 16 Jul 2026. · tidelines.ai/spend

Volume vs price

Average token price fell 60.2% over the last 90 days (since 2026-07-16); estimated daily spend rose 53.3% over the last 30 days. Source: OpenRouter (openrouter.ai/rankings), as of 2026-10-14. tidelines.ai/spend

Tracked tokens / day

25T

Est. spend / day

$33.1M

Latest single day at OpenRouter catalog prices — ignores discounts, cached tokens, and free traffic.

Token share vs dollar share, by lab

Left bar is how much traffic a lab captures. Right bar is our estimate of how many of the dollars come home.

Tidelines — LLM usage and market share

Total tracked tokens grew 53559.5% over the last 652 days of archive to 26.37T/day — these share swings sit on top of a expanding pie.

How to read: Each row is one lab. The left bar shows its share of tokens; the right bar shows its share of estimated dollars. Wider gaps between the two mean cheap volume or premium revenue.

Token shareLabDollar share (est.)
  • 7.2%
    Anthropic+29.3
    36.5%
  • 24.9%
    DeepSeek-19.0
    5.8%
  • 15.2%
    StepFun+0.3
    15.4%
  • 11.0%
    Z-AI-3.3
    7.7%
  • 8.2%
    OpenAI+2.4
    10.6%
  • 1.6%
    Moonshot+6.3
    7.9%
  • 7.6%
    Xiaomi-6.5
    1.1%
  • 6.4%
    Tencent-1.9
    4.4%
  • 6.1%
    Other-5.8
    0.3%
  • 5.8%
    Nvidia-1.9
    3.8%
Source: OpenRouter (openrouter.ai/rankings), as of 2026-10-14. Tokens × list price. · tidelines.ai/spend

Window: latest single day (2026-10-14). Dollar share = a lab's dollars ÷ all priced dollars that day; dollars = tokens × OpenRouter catalog price (30% prompt / 70% completion). Unpriced models are excluded from both sides. Estimate, not observed revenue.

Value map: price vs momentum

Every tracked model plotted by price (x, log) and 30-day change in share (y). Bubble size is current share.

View
Tidelines — LLM usage and market share

How to read: X-axis is list price on a log scale; Y-axis is 30-day change in share; bubble size is current share. The upper-left quadrant — cheap and rising — is the winners' club.

↖ Cheap & rising · the winners↗ Expensive & rising · premium hold↙ Cheap & fading · commodity churn↘ Expensive & fading · getting displaced
Source: OpenRouter (openrouter.ai/rankings), as of 2026-10-14. List prices. · tidelines.ai/spend

As of 2026-10-14